Alongside with Marlboro, Lucky Strike cigarettes can be considered the symbol of the US history. This brand dates back to 1871, when it was sold just as chewing tobacco. With a flow of time this brand evolved to satisfy the growing demand and to go side by side with the technological progress, using the advantages, it could offer.
Lucky Strike received an enormous boost after the new advertising campaign was launched. It contained slogan "it’s toasted", pointing at the peculiar way of Lucky Strike cigarettes manufacturing.
Another secret of Lucky Strikes success is a strong team of advertisers, who managed to create marvelous campaigns, promising unbelievable benefits to the smokers of this brand. Thus, in the campaign launched in 1920’s, Lucky Strikes were advertised as a perfect mean for the women to lose weight.
In the period between 1920’s and 1930’s Lucky Strikes was the leading brand of cigarettes in the US – all due to the smartly put slogan – «reach for Lucky Strikes instead of a sweet». This campaign boosted the sales up to 300 percent.
Slogan "Lucky Strike means fine tobacco" (L.S.M.F.T.), introduced in 1960’s was meant for refreshing the interest to this brand as well as for conquering new categories of smokers. Nowadays, the popularity of this brand is nowhere near the same. However, you can still buy Lucky Strikes and enjoy the same highest quality, which hasn’t changed with time.